Lessons from the Edsel — Mistakes Were Made

This car was supposed to change the automobile industry, instead it went down as one of the biggest flops in automotive history. The Ford Edsel lasted only 3 years on the market but left a lifetime of lessons.

Ford saw an opportunity in the middle car market, equivalent to the Accord, Camry or Altima market of today. A fun bit of reference is the middle car market was the $ 2,500 — $…