Forgotten: L.A. Gear — Mistakes Were Made
6 min readJun 27, 2020
L.A. Gear started in 1983, When Robert Greenberg picked up the hang 10 license of shoe skates. Once he realized that it was the shoes that held the most promise, Greenberg began focusing on shoes instead of skates, which led to the birth of the L.A. gear brand.
L.A. Gear entered the athletic shoe market with the canvas workout shoe in 1985, and the company soon gained significant success…
