Ford vs. Humanity — Mistakes Were Made

In the early 1970s the American auto industry was facing stiff competition from the Volkswagen Beetle (VW) and smaller Japanese imports from Toyota and Datsun. Ford’s then President Lee Iacocca, argued that the company needed a low-priced car in a hurry to compete with Volkswagen and the Japanese imports. Iacocca argued that those competitors would capture the entire American subcompact market unless Ford produced a…

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