Circuit City’s DIVX Experiment — Mistakes Were Made

Digital Video Express (DIVX) was a video rental format variation, in which a customer would buy a DIVX disc (similar to a DVD) for approximately US $4.50. The disk would be watchable for up to 48 hours after its initial viewing. After 48 hours, the disc could be viewed by paying a continuation fee to play it for two more days. Viewers who wanted to watch a disc an unlimited number of times could…